The Hardware Startup Valley of Death — Bolt Blog — Medium

There’s a valley of death for hardware startups. Ironically, it occurs when companies start selling their product.

Pre-revenue startups raise money on stories of limitless potential, of rocketship growth and products flying off the shelves. Post-revenue startups don’t have that luxury. They need to tell stories of revenue growth, high margins, and traction. They need data to back up their claims.

https://blog.bolt.io/the-hardware-startup-valley-of-death-f66be30665e7#.975xggfeo

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