For an internet advertising company to make money, it can only happen because of the internet user. Yet sometimes it seems almost as if the advertising technology industry is at war with internet users.
With more than 50% of savvy internet users in US on ad blockers, and ad blockers being among the most downloaded browser extension in history, there is no better (and more important) time than right now to consider the arguments to why internet users may be better off by using an ad blocking technology.
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