Sony wants to sell you an overpriced memory card ‘for premium sound’ | The Verge

http://www.theverge.com/2015/2/19/8068465/sony-memory-card-premium-sound-sr-64hxa

Posted from WordPress for Android

1 Comment

  1. Tomi Engdahl says:

    HIFI scam of the year?

    Sony to Offer ‘Premium Sound’ Memory Card
    http://blogs.wsj.com/digits/2015/02/19/sony-to-offer-premium-sound-memory-card/?mg=blogs-wsj&url=http%253A%252F%252Fblogs.wsj.com%252Fdigits%252F2015%252F02%252F19%252Fsony-to-offer-premium-sound-memory-card

    For audio freaks, the quest to reduce noise never ends, even if it means sometimes paying a high price for equipment–say, $1,000 for a one-meter audio cable.

    Sony Corp. has been more than happy to try to cater to their passion for clean sound, offering a $1,200 Walkman and other high-resolution audio technology, including high-end headphones and wireless speakers.

    Now comes a memory card engineered for sound quality. Beginning next month, the 64 gigabyte SR-64HXA micro SDXC memory card will be sold for around $160 in Japan, roughly five times the cost of a standard card with the same amount of storage. The SR-64HXA produces less electrical noise when reading data, the company says.

    Will many people buy it? Even Sony doesn’t know.

    Reply

Leave a Reply to Tomi Engdahl Cancel reply

Your email address will not be published. Required fields are marked *

*

*