John Paczkowski / BuzzFeed:
The Apple Watch Isn’t A Watch, It’s An iPhone Sales Engine — The biggest news about Apple’s Watch today may be how many iPhones it’s going to sell.
Let’s get this out of the way up front: Apple Watch is not a watch. It may well be, as Apple CEO Tim Cook says, “the most advanced timepiece ever created.” But “watch” is a misnomer, a branding sleight of hand.
The Apple Watch is not a watch in the same way that the iPhone was not a phone — or at least not what we knew to be a phone at the time. “Watch” is not the device’s primary functionality, just as “phone” was not the iPhone’s primary functionality. iPhone was an honest-to-god computer in your pocket — and Apple Watch is an honest-to-god iPhone on your wrist.
But there’s a big caveat: It’s an iPhone on your wrist that requires yet another iPhone in your pocket.
The Apple Watch is really an extension of the iPhone and one that Apple believes increases the value proposition of the main device — along with a rapidly expanding mobile computing experience that now includes payments, health data, and, crucially, authentication.
Following today’s “Spring Forward” media event where Apple shared additional details on the Apple Watch, the company has a new online storefront that details the prices of all of the different Apple Watch combinations and individual bands. As predicted, Apple is selling the Apple Watch in pre-configured arrangements, but the company is also offering bands on a standalone basis.
The entry-level aluminum Apple Watch sport pricing starts at $349 for a 38mm model with an included sport band, while the 42mm model is priced at $399.
Apple has released a trio of videos today detailing how each version of the Apple Watch is made, from the specific metals chosen to how they are molded into being.
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8 Comments
Tomi Engdahl says:
John Paczkowski / BuzzFeed:
The Apple Watch Isn’t A Watch, It’s An iPhone Sales Engine — The biggest news about Apple’s Watch today may be how many iPhones it’s going to sell.
The Apple Watch Isn’t A Watch, It’s An iPhone Sales Engine
The biggest news about Apple’s Watch today may be how many iPhones it’s going to sell.
http://www.buzzfeed.com/johnpaczkowski/apple-watch-its-not-a-watch-its-an-iphone-sales-engine#.jk9KQw6d
Let’s get this out of the way up front: Apple Watch is not a watch. It may well be, as Apple CEO Tim Cook says, “the most advanced timepiece ever created.” But “watch” is a misnomer, a branding sleight of hand.
The Apple Watch is not a watch in the same way that the iPhone was not a phone — or at least not what we knew to be a phone at the time. “Watch” is not the device’s primary functionality, just as “phone” was not the iPhone’s primary functionality. iPhone was an honest-to-god computer in your pocket — and Apple Watch is an honest-to-god iPhone on your wrist.
But there’s a big caveat: It’s an iPhone on your wrist that requires yet another iPhone in your pocket.
The Apple Watch is really an extension of the iPhone and one that Apple believes increases the value proposition of the main device — along with a rapidly expanding mobile computing experience that now includes payments, health data, and, crucially, authentication.
Tomi Engdahl says:
Apple:
Apple Watch launches in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US April 24, pre-orders begin April 10
http://www.apple.com/pr/library/2015/03/09Apple-Watch-Available-in-Nine-Countries-on-April-24.html
Roberto Baldwin / The Next Web:
Apple Watch prices for 38mm and 42mm sizes: Sport starts at $349 and $399, stainless steel Watch at $549 and $599, and Edition at $10,000
http://thenextweb.com/apple/2015/03/09/apple-watch-launch-date/
Tomi Engdahl says:
Nilay Patel / The Verge:
Apple Watch hands-on: looks and feels great but complicated to use and not immediately intuitive
http://www.theverge.com/2015/3/9/8173805/apple-watch-hands-on
Tomi Engdahl says:
Jeremy Horwitz / 9to5Mac:
Apple Watch lasts 18 hours with 90 time checks, 90 notifications, 45 minutes of app use, and a 30-minute workout with music playback via Bluetooth
http://9to5mac.com/2015/03/09/apple-watch-battery-life-claims/
Tomi Engdahl says:
Apple Watch Bands Range in Price from $49 for the Sport Band to $449 for the Link Bracelet
http://www.macrumors.com/2015/03/09/apple-watch-bands-pricing/
Following today’s “Spring Forward” media event where Apple shared additional details on the Apple Watch, the company has a new online storefront that details the prices of all of the different Apple Watch combinations and individual bands. As predicted, Apple is selling the Apple Watch in pre-configured arrangements, but the company is also offering bands on a standalone basis.
The entry-level aluminum Apple Watch sport pricing starts at $349 for a 38mm model with an included sport band, while the 42mm model is priced at $399.
Tomi Engdahl says:
Apple Watch videos detail how each version is crafted
http://www.imore.com/apple-watch-videos-detail-how-each-version-crafted
Apple has released a trio of videos today detailing how each version of the Apple Watch is made, from the specific metals chosen to how they are molded into being.
Tomi Engdahl says:
Natasha Lomas / TechCrunch:
Apple can replace the Apple Watch battery; lifecycle of the battery is around three years
http://techcrunch.com/2015/03/10/the-apple-watch-battery-is-replaceable/
Tomi Engdahl says:
Benjamin Mayo / 9to5Mac:
Apple Watch includes 8 GB of storage, allows 2 GB of music and 75 MB of photos — In our report last week, we reported that internal models of the Apple Watch included 8 GB of storage. We have now confirmed with the company that the shipping units do indeed ship with an 8 GB storage capacity.
http://9to5mac.com/2015/03/10/apple-watch-includes-8-gb-of-storage-allows-2-gb-of-music-storage-and-75-mb-of-photos/